国家市场营销经理-波哥大 波哥大 社招 全职 职位 ID：A05713 职位描述 岗位职责1. 负责哥伦比亚市场整体品牌与营销策略制定、落地执行，达成品牌声量、用户增长、渠道赋能等年度MKT指标，并管理市场团队。2. 开展哥伦比亚本地市场调研、竞品分析、消费者洞察，输出本地化营销方案与预算管理。3. 统筹哥伦比亚线上线下全渠道营销：社媒运营、KOL/KOC合作、线下展会、渠道促销、新品上市Campaign等。4. 对接哥伦比亚本地代理商、经销商、销售团队，协同完成市场推广、终端形象、活动落地。5. 负责哥伦比亚品牌本地化建设，统一品牌视觉与传播调性，提升品牌在当地的知名度与美誉度。6. 管理本地营销供应商、媒体、红人资源，把控项目质量、效果与成本，提升营销ROI。7. 监控营销数据（曝光、互动、引流、转化），定期复盘并优化市场策略。8. 跨部门协同产品、销售、供应链、设计等团队，保障哥伦比亚市场项目高效推进。 职位要求 任职要求1. 重点本科及以上学历，市场营销、广告等相关专业。2. 5年及以上海外市场MKT相关经验，有哥伦比亚/拉美市场实操经验优先。3. 语言能力：英语流利+西班牙流利（加分），英语可作为工作语言无障碍沟通。4. 熟悉哥伦比亚本地媒体生态：Facebook、Instagram、TikTok、YouTube、本地门户、红人资源等。5. 具备完整营销能力：策略策划、活动执行、内容传播、项目管理、预算管控、效果复盘。6. 具备优秀的跨文化沟通、商务谈判、管理能力与执行力，能接受长期外派。7. 有品牌出海、拉美消费电子行业经验优先。 投递...
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